LA
CERVEZA, EL VINO Y LA CULTURA “SIN ALCOHOL”
La cerveza sin alcohol es un producto
relativamente nuevo en el mercado que satisface las necesidades adicionales de
determinados consumidores que deseaban disfrutar de una bebida refrescante como
es la cerveza sin el inconveniente de su contenido en alcohol.
En su breve historia, los fabricantes se han
adaptado con rapidez a la demanda del mercado mejorando en este tiempo tanto la
presentación del producto como su publicidad, su sabor y capacidad de hacer
espuma así como reduciendo al máximo su contenido en alcohol.
Debido a que la cerveza sin
alcohol se considera como un producto derivado de la cerveza propiamente dicha,
los aspectos legales son comunes para ambos productos y se recogen en el REAL DECRETO 53/1995, de 20 de Enero
(en esta R.T.S. se definen los requisitos industriales e higiénico-sanitarios,
el proceso de elaboración, las prácticas permitidas ó no, las características
de la cerveza y de la malta líquida elaboradas, los aditivos y coadyuvantes
tecnológicos, el envasado, la venta de cerveza de barril, la exportación, los
métodos analíticos, las responsabilidades y el régimen sancionador)
La cerveza sin alcohol es aquella graduación
alcohólica sea menor del 1% en volumen, incluida la tolerancia admitida para la
indicación de tal grado alcohólico volumétrico.
Los métodos de obtención de la cerveza
sin alcohol parten del método general de obtención de la cerveza con
alcohol. Mediante un proceso de desalcoholización, o bien mediante un control
de la fermentación para que la producción de alcohol no sea completa, se
elimina parte del etanol producido en el transcurso de la fermentación alcohólica.
CAMPAÑAS CERVEZA “SIN” LA INCOMPATIBILIDAD DEL ALCOHOL Y LA CONDUCCIÓN
La campaña “La carretera te pide SIN” se ha confirmado como una campaña de referencia para la sociedad y el resto de países de la Unión Europea.
A través de ella Cerveceros de España
lleva desde el año 2000 transmitiendo el mensaje de que alcohol y conducción
son incompatibles, tanto a los conductores y sociedad en general, como a los
alumnos de las autoescuelas, y propone a los consumidores de cerveza la
alternativa sin alcohol.
El mensaje fundamental de la campaña
es “El
alcohol y la conducción son incompatibles. Si vas a conducir bebe cerveza SIN
alcohol”
Asimismo, la campaña se ha ido
adaptando a los cambios sociales: en 2009 se creó una página web
www.lacarreteratepidesin.org, en la que se desarrolló un test de
responsabilidad con el objetivo de ayudar a interiorizar aún más los
conocimientos y mensajes sobre lo importante que es ser responsable al volante
en relación con el consumo de bebidas con contenido alcohólico, dirigido
especialmente a los más jóvenes, y con el que se podían acceder a 25 premios
para contribuir a financiar los gastos ocasionados por el permiso de conducir.
Y ¿ Quién no recuerda el anuncio de Fernando Alonso?
En 2009 la ONG para la prevención de accidentes de tráfico Consejo Europeo de Seguridad en el Transporte (ETSC) concedió a España su reconocimiento anual europeo por su éxito en materia de seguridad vial en el que destacó, junto con las campañas de la DGT, el papel de “La carretera te pide SIN” en este logro.
ALCOHOL Y EMBARAZO NUNCA SON
COMPATIBLES: “UN EMBARAZO SIN”
Esta es la
campaña que tiene
como objetivo
recordar la incompatibilidad del consumo
de alcohol durante el embarazo, y recomienda
a las mujeres embarazadas que si van
a beber cerveza opten por la variedad sin alcohol.
El proyecto
se realiza en colaboración con la Sociedad Española de Ginecología y
Obstetricia (SEGO), que supone la difusión de materiales informativos específicamente
creados para los obstetras y para las mujeres embarazadas o que crean estarlo,
con documentación de interés sobre el consumo de bebidas con contenido alcohólico,
consejos para seguir una dieta completa y equilibrada.
EL VINO SIN ALCOHOL
Es un vino que se
elabora a partir de vino real, es decir no de mostos. Y el proceso debe
garantizar que al final el producto tenga el mismo sabor y aroma que al
principio.
Para la obtención
de esos vinos se parte de la producción de una uva de baja graduación, variedad
verdejo para el blanco de Rueda y tempranillo para los tintos. Por un proceso
de decantación molecular se lleva a cabo una desalcoholización del vino,
separando el alcohol y el 80% de los aromas. Posteriormente, se lleva a cabo la
reconstrucción organoléptica del mismo con la incorporación de los aromas para
lograr que ese producto ofrezca unas sensaciones al paladar y al olfato
similares a las que proporciona el vino.
En la actualidad,
la bodega MATARROMERA , Bodega con
la cual nos hemos puesto en contacto, comercializa este producto sin alcohol
bajo las marcas EminaSin y EminaZero, unas 200.000 botellas, de los 3,5
millones de botellas que vende el grupo. El objetivo para los próximos cinco
años es llegar a los cuatro millones de botellas. La producción se concreta en
vinos blancos, rosados y tintos jóvenes, aunque en tintos hay una oferta de un vino sin tras 12 meses
en barrica.
Fruto de la demanda de un
segmento de la población cada vez más amplio que no puede beber bebidas
alcohólicas, nacen EminaSIN y EminaZero.
A) EminaSIN
es un vino sin alcohol o desalcoholizado logrado a partir de la técnica
denominada Columna de Conos Rotatorios, que conserva las propiedades originales
del vino pero con un 0,5% de alcohol. Disponible en botella y en lata.
1. EminaSIN
Blanco, a partir de uva Verdejo de Rueda.
2. EminaSIN
Rosado, a partir de las variedades de uva Tempranillo y Rueda.
3. EminaSIN
Tinto, a partir de uva Tempranillo de Ribera del Duero.
4. EminaSIN
12 Meses, a partir de Tempranillo y con una crianza de 12 meses en barricas
de roble americano. Ver EminaSIN12 Meses Barrica
B) EminaZERO.
Se trata de una bebida elaborada a partir de vino, sin alcohol y sin calorías.
Conserva el color del vino, el 80% de su aroma y sus propiedades beneficiosas
para la salud. Su sabor es algo más dulce y el carbónico lo haces más
refrescante. Disponibles también en botella y lata.
1. EminaZERO
Blanco, elaborado con uva Verdejo de Rueda.
2. EminaZERO
Tinto, procede de uvas Tempranillo del Valle del Duero.
3. EminaZERO
Rosado, resultado de la combinación de uva Verdejo de Rueda y Tempranillo
de Cigales.
4. EminaZERO
Blanco Espumoso, bebida carbonatada a partir de vino espumoso de Verdejo.
Estas
variedades de vino están teniendo una muy buena acogida en los países
islámicos, en eventos deportivos...
¿ Los habéis probado?
¿Qué opinión os merece?
¡Hasta el Lunes!
BEER, WINE AND THE "FREE ALCOHOL" CULTURE
Free alcohol beer is a relatively new product on the market that meets the additional requirements for certain consumers who wanted to enjoy a refreshing drink such as beer without the inconvenience of its alcohol content.
In its brief history, manufacturers have adapted quickly to market demands at this time improving both presentation and advertising, taste and foaming capacity and minimizing its alcohol content.
Because non-alcoholic beer is considered as a byproduct of beer itself, the legal aspects are common to both products and collected in the Royal Decree 53/1995 of January 20th (in this RTS industrial health and hygiene requirements are defined, the preparation process, permitted or impractical, the characteristics of the beer and malt liquid produced, additives and processing aids, packaging, selling beer, export, analytical methods , responsibilities and penalty system)
The free alcohol beer is less than 1% by volume, including the tolerances allowed for the indication of such alcoholic strength.
The methods of obtaining free alcohol beer depart from the general method of obtaining beer with alcohol. By a dealcoholization process, or by controlling the fermentation in order to the uncomplete production of alcohol, part of the ethanol produced during the fermentation is removed.
"ALCOHOL FREE" BEER CAMPAIGN THE INCOMPATIBILITY BETWEEN
ALCOHOL AND DRIVING
The campaign "The road asks you FREE ALCOHOL" has been confirmed as a reference one for the society and the other countries of the EU.
Using it, beer brewers in Spain are transmitting the message that drinking and driving are incompatible since 2000. Both drivers and society in general, and students of schools buses and proposes consumers of beer business as usual alcohol.
The key message of the campaign is "Alcohol and driving are incompatible. If you're driving drink free alcohol beer".
Also, the campaign has adapted to social changes: in 2009 the web site www.lacarreteratepidesin.org, in which a test of liability was developed in order to help further internalize the knowledge and messages about the importance of being responsible behind the wheel in relation to the consumption of alcoholic beverages, especially aimed at the young ones.
Do you remember the advertising from Fernando Alonso?
In 2009 the NGO for the prevention of accidents European Council of Transport Security (ETSC) gave Spain its European annual recognition for its success in road safety in which stressed, along with the campaigns of the DGT, the paper "The road asks you SIN" in this achievement.
ALCOHOL AND PREGNANCY ARE NOT COMPATIBLES: "A FREE ALCOHOL PREGNANCY"
This campaign aims to remind the incompatibility of alcohol consumption during pregnancy, and recommends pregnant women to drink beer without alcohol.
The project is in collaboration with the Spanish Society of Gynecology and Obstetrics (SEGO), involving the dissemination of information materials specifically created for obstetricians and pregnant women, with documentation of interest on the consumption of alcoholic beverages, and advices to follow a complete and balanced diet.
These varieties of wine are having a very good reception in Islamic countries, sporting events ...
Free alcohol beer is a relatively new product on the market that meets the additional requirements for certain consumers who wanted to enjoy a refreshing drink such as beer without the inconvenience of its alcohol content.
In its brief history, manufacturers have adapted quickly to market demands at this time improving both presentation and advertising, taste and foaming capacity and minimizing its alcohol content.
Because non-alcoholic beer is considered as a byproduct of beer itself, the legal aspects are common to both products and collected in the Royal Decree 53/1995 of January 20th (in this RTS industrial health and hygiene requirements are defined, the preparation process, permitted or impractical, the characteristics of the beer and malt liquid produced, additives and processing aids, packaging, selling beer, export, analytical methods , responsibilities and penalty system)
The free alcohol beer is less than 1% by volume, including the tolerances allowed for the indication of such alcoholic strength.
The methods of obtaining free alcohol beer depart from the general method of obtaining beer with alcohol. By a dealcoholization process, or by controlling the fermentation in order to the uncomplete production of alcohol, part of the ethanol produced during the fermentation is removed.
"ALCOHOL FREE" BEER CAMPAIGN THE INCOMPATIBILITY BETWEEN
ALCOHOL AND DRIVING
The campaign "The road asks you FREE ALCOHOL" has been confirmed as a reference one for the society and the other countries of the EU.
Using it, beer brewers in Spain are transmitting the message that drinking and driving are incompatible since 2000. Both drivers and society in general, and students of schools buses and proposes consumers of beer business as usual alcohol.
The key message of the campaign is "Alcohol and driving are incompatible. If you're driving drink free alcohol beer".
Also, the campaign has adapted to social changes: in 2009 the web site www.lacarreteratepidesin.org, in which a test of liability was developed in order to help further internalize the knowledge and messages about the importance of being responsible behind the wheel in relation to the consumption of alcoholic beverages, especially aimed at the young ones.
Do you remember the advertising from Fernando Alonso?
ALCOHOL Y EMBARAZO NUNCA SON
COMPATIBLES: “UN EMBARAZO SIN”
In 2009 the NGO for the prevention of accidents European Council of Transport Security (ETSC) gave Spain its European annual recognition for its success in road safety in which stressed, along with the campaigns of the DGT, the paper "The road asks you SIN" in this achievement.
ALCOHOL AND PREGNANCY ARE NOT COMPATIBLES: "A FREE ALCOHOL PREGNANCY"
This campaign aims to remind the incompatibility of alcohol consumption during pregnancy, and recommends pregnant women to drink beer without alcohol.
The project is in collaboration with the Spanish Society of Gynecology and Obstetrics (SEGO), involving the dissemination of information materials specifically created for obstetricians and pregnant women, with documentation of interest on the consumption of alcoholic beverages, and advices to follow a complete and balanced diet.
FREE ALCOHOL WINE
It is a wine made from real wine, ie they do not use musts. And the process should ensure that the end product has the same flavor and aroma than before.
To produce these wines, they start with low-grade grape variety, "Verdejo" for the wine "Blanco (white) de Rueda" and "Tempranillo" for the red kind. Using a molecular decantation process, they perform the wine dealcoholization separating alcohol and 80% of the aromas. Subsequently, they use the same organoleptic reconstruction incorporating the aromas to obtain that the product provides sensations to the taste and smell similar to those provided by the original wine.
At present, MATARROMERA, winery cellar which we have been in touch, sells this product without alcohol under the EminaSin and EminaZero brands. Around 200,000 bottles, of the 3.5 million bottles sold by the group. The goal for the next five years is to reach four million bottles. The production takes shape in 3 kinds of wine, white, rosé and young reds. Although. for reds there is an offer of a free wine after 12 months in oak.
To produce these wines, they start with low-grade grape variety, "Verdejo" for the wine "Blanco (white) de Rueda" and "Tempranillo" for the red kind. Using a molecular decantation process, they perform the wine dealcoholization separating alcohol and 80% of the aromas. Subsequently, they use the same organoleptic reconstruction incorporating the aromas to obtain that the product provides sensations to the taste and smell similar to those provided by the original wine.
At present, MATARROMERA, winery cellar which we have been in touch, sells this product without alcohol under the EminaSin and EminaZero brands. Around 200,000 bottles, of the 3.5 million bottles sold by the group. The goal for the next five years is to reach four million bottles. The production takes shape in 3 kinds of wine, white, rosé and young reds. Although. for reds there is an offer of a free wine after 12 months in oak.
The results of the demand for an increasingly large segment of the population who can not drink alcoholic beverages are EminaSIN and EminaZero.
A) EminaSIN is a wine without alcohol achieved from a technique called Spinning Cone Column, preserving the original properties of wine but with 0.5% alcohol. Available in bottles and cans.
1. EminaSIN White, from grapes "Verdejo" from Rueda.
2. EminaSIN Rosé, from "Tempranillo" and "Rueda"grape varieties.
3. EminaSIN Red, from "Tempranillo" grapes from Ribera del Duero.
4. EminaSIN 12 month, from "Tempranillo" grapes and aged for 12 months in American oak barrels. See EminaSIN12 Meses Barrica
A) EminaSIN is a wine without alcohol achieved from a technique called Spinning Cone Column, preserving the original properties of wine but with 0.5% alcohol. Available in bottles and cans.
1. EminaSIN White, from grapes "Verdejo" from Rueda.
2. EminaSIN Rosé, from "Tempranillo" and "Rueda"grape varieties.
3. EminaSIN Red, from "Tempranillo" grapes from Ribera del Duero.
4. EminaSIN 12 month, from "Tempranillo" grapes and aged for 12 months in American oak barrels. See EminaSIN12 Meses Barrica
B) EMINAZERO. It is a drink made from wine, no alcohol and without calories. It preserves the color of wine, 80% of its aroma and its beneficial health properties. Its flavor is sweet and the carbon make it more refreshing. Also available in bottles and cans.
1. EMINAZERO White, made from "Verdejo"grapes from Rueda.
2. EMINAZERO Red "Tempranillo" grapes from the Douro Valley.
3. EMINAZERO Rosé, resulting from the combination of "Tempranillo" grapes from Cigales and "Verdejo" grapes from Rueda.
4. EMINAZERO White Sparkling, carbonated drink from sparkling wine from Verdejo.
1. EMINAZERO White, made from "Verdejo"grapes from Rueda.
2. EMINAZERO Red "Tempranillo" grapes from the Douro Valley.
3. EMINAZERO Rosé, resulting from the combination of "Tempranillo" grapes from Cigales and "Verdejo" grapes from Rueda.
4. EMINAZERO White Sparkling, carbonated drink from sparkling wine from Verdejo.
These varieties of wine are having a very good reception in Islamic countries, sporting events ...
Have you tried it?
What is your opinion?
See you next monday!
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